16 March 2010
If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer.
So when Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by any means necessary) to attend.
What happens next is sheer hilarity, and a nice example of a high-budget guerrilla marketing campaign from Heineken. Suffice to say that more than 1,100 soccer fans got swindled, 1.5 million people saw their reactions on live TV, and Heineken received five million visitors to the site devoted to the event — and a great deal of news coverage for their troubles.
As far as what happens in the video itself, we won’t spoil it for you; see it below and enjoy.
Tags: Heineken, trending, viral video, web marketing
16 March 2010
Large collection of CSS tips, tricks, reference guides, cheat sheets and tutorials.
15 March 2010
When approaching a fresh site design, what"s the best way to tackle layout and ensure a guaranteed win? Elliot Jay Stocks shares his top layout tips
12 March 2010
I’m happy to announce that the final release of ASP.NET MVC 2 is now available for VS 2008/Visual Web Developer 2008 Express with ASP.NET 3.5. You can download and install it from the following locations:
The final release of VS 2010 and Visual Web Developer 2010 will have ASP.NET MVC 2 built-in – so you won’t need an additional install in order to use ASP.NET MVC 2 with them.
ASP.NET MVC 2
We shipped ASP.NET MVC 1 a little less than a year ago. Since then, almost 1 million developers have downloaded and used the final release, and its popularity has steadily grown month over month.
ASP.NET MVC 2 is the next significant update of ASP.NET MVC. It is a compatible update to ASP.NET MVC 1 – so all the knowledge, skills, code, and extensions you already have with ASP.NET MVC continue to work and apply going forward. Like the first release, we are also shipping the source code for ASP.NET MVC 2 under an OSI-compliant open-source license.
ASP.NET MVC 2 can be installed side-by-side with ASP.NET MVC 1 (meaning you can have some apps built with V1 and others built with V2 on the same machine). We have instructions on how to update your existing ASP.NET MVC 1 apps to use ASP.NET MVC 2 using VS 2008 here. Note that VS 2010 has an automated upgrade wizard that can automatically migrate your existing ASP.NET MVC 1 applications to ASP.NET MVC 2 for you.
ASP.NET MVC 2 Features
ASP.NET MVC 2 adds a bunch of new capabilities and features. I’ve started a blog series about some of the new features, and will be covering them in more depth in the weeks ahead. Some of the new features and capabilities include:
You can learn more about these features in the “What’s New in ASP.NET MVC 2” document on the www.asp.net/mvc web-site.
We are going to be posting a lot of new tutorials and videos shortly on www.asp.net/mvc that cover all the features in ASP.NET MVC 2 release. We will also post an updated end-to-end tutorial built entirely with ASP.NET MVC 2 (much like the NerdDinner tutorial that I wrote that covers ASP.NET MVC 1).
Summary
The ASP.NET MVC team delivered regular V2 preview releases over the last year to get feedback on the feature set. I’d like to say a big thank you to everyone who tried out the previews and sent us suggestions/feedback/bug reports.
We hope you like the final release!
Scott
