Oct 1st 2011: Well Studio are pleased to announce the launch of their latest website build for Mishcon de Reya, the Mishcon Graduates 2011 website.
The new Mishcon Graduates website 2011
The site invites reaction and comment through posing six pertinent opinions from Mishcon partners and employees. Entitled ‘Opinions matter’ the idea is to invite others to comment on topics, particularly potential trainees and graduates. This is aided using video clips, shot outside of Mishcon HQ, in Red Lion Square.
The video really is the icing on the cake and really helps users to get a full and deep flavour of the issues. Of course, underpinning all of this is the site goal of getting Trainees and Graduates to apply for intake into the firm.
The videos, shot by Quite Frankly are served via online video portal Vimeo. The ‘Plus’ subscriber option, enables the site to stream in HD.
“It never used to be like this though”. Reel back a few years and webmasters would struggle incorporating video onto their own sites. There were streaming servers to consider, problems with native plug-ins and support. Today, it’s the norm for any brand, big or small to use online video services like YouTube or Vimeo to serve their content to users.
In fact, given the SEO juice that can now be obtained from creating video content, it’s positively welcomed. The right videos can often leapfrog to the top of the organic search index. SEO companies have been evangelising massively of late.
Of course, if it’s such a no-brainer then more companies would be doing it. Good video content may be easy nowadays to record and edit with the plethora of good HD mini-cams and free editing software. However it’s still requires effort to script, present and produce. Mishcon came up with the goods for seven videos which are also showcased in the Mishcon Graduates Vimeo channel here.
Video Channel for Mishcon Graduates Videos on Vimeo
Links: