What's the current state of play?
People aren't viewing websites just on desktops anymore. Smartphones, tablets, netbooks are making up a significant proportion of visits.
Many websites are designed to work at a fixed width. That means that your site visitors might not be getting the experience they are looking for - whether it be on a mobile, tablet, netbook, etc.
Responsive web design changes that.
What's your site experience like?
Dive into your analytics and look at the number of devices that access your site. See those iPad and iPhone statistics, how about the Android? Mobile Safari? What about Net Browsers? Okay, you get the picture.
So what are these users experiencing? Are they having a great time or are they struggling with a fixed width 960 pixels wide design for when IE7 ruled the roost? You might start to have nightmares about broken layouts, that are difficult to read and navigate.
How much will it cost?
When companies think about mobile/device support strategy for their website, they are presented with the following choices. As time increases so does development cost.
One of the most cost effective ways of providing a good experience is to embrace the 'one' website concept, i.e. using adaptive layouts and responsive web design techniques to layout content appropriately for each device and resolution. This is typically done using media-queries technique.
Can we have some please?
What, you want to leave the bad old days of web design behind and get yourself a device independent optimized site built using the latest best practice in adaptive layouts, responsive web design and progressive enhancement? Using techniques such as media queries, fluid grids and device intelligent JavaScript from the ground up.
You sound like a dream client, please get in touch.